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A Frank Suggs Syllabus

 

Class Overview and Syllabus

    This  is an introductory course. It's purpose is to provide individuals with a "snap shot" of America's Music and Entertainment Industry.

    This course follows a song from composer to consumer; explains how money is generated; and identifies career options.

 

Class Outline

    Below is an outline of the course

    UNIT 1  OVERVIEW

      There are many facets to the industry and one must first learn how these many pieces fit together.

      This units explores the following:

      • What is music business?
      • How much does music business gross per year?
      • What is the "star system"?
      • What communications phenomenon helped the growth of and sale of music?
      • What caused the music industry to grow in the 1950's?

    _________

    UNIT 2   SONGWRITING

      Songs are the heart of the industry. It is the movement of the song from creator to consumer that creates the industry.

      This unit covers the following

      • Characteristics of great songs
      • Characteristics of commercially successful songs.                   
      • Characteristics of successful songwriters.
      • How songs make money
      • Components of a songwriters contract

      _________

    UNIT 3 MUSIC PUBLISHING

      Publishing is the exploitation of the song or the many ways a song makes money

      This unit examines the following topics

      • What is publishing?
      • What are the types of publishers?
      • How are publishing companies organized?
      • What are the income sources of publishing companies?

    _________

    UNIT 4  COPYRIGHT

      Copyright protects the interest of the composer or whom ever is holding the copyright

      This units looks at the provisions of copyright law

      • Provisions of the 1976 act
      • Copyright ownership?
      • "Fair use"?
      • Exclusive rights of the author?

    _________

    UNIT 5 MUSIC LICENSING

      One must obtain a license to use a song created by someone else.  This is how composers make their living

      This unit looks at various kinds of license and the agencies that grant them

      • Grand rights?
      • Harry Fox Agency?
      • ASCAP and BMI?
      • Mechanical license?
      • Synchronization license?

    ________

    UNIT 6  ORGANIZING PEOPLE

      Development of careers, control  of the work place and "taking care of business" made music a profitable enterprise in the 20th century.

      This unit  covers the following:

      • Unions and Guilds
      • Entertainment Lawyers
      • Music Agents
      • Artist Management
      • Artists' Contracts

    _________

    UNIT 7  GETTING THE PRODUCT TO THE CONSUMER

      In order to make a living musicians must get their product to the customer either live, by mechanical device, or over the airwaves

      This unit explores the following:

      • Concert Promotions
      • Music Merchandising
      • The recording industry
      • Radio and television

    _________

    UNIT 8  WHERE ARE THE JOBS?

      Finding entry into America's music and entertainment industry can be difficult.

      This unit looks at entry level opportunities:

      • Jobs in the creative area
      • Jobs in the producing/ directing area
      • Jobs in the business area
      • Music related jobs

    _________

 

[Frank Suggs] [Birmingham] [Music Business] [Black Music I] [Black Music II]
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For more information please contact: Frank Suggs, 1201 Mary Jane, Memphis, Tennessee 38116, Phone: (901) 396-2913 

Email: Fsuggs@ilstu.edu