MKT 230 Introduction to Marketing Management

        Message- Dates, Exam Coverage, etc. 

        Notes and Readings
             MKT 230 Notes
             MKT 230 Readings

       Class Supplements
             Careers in Marketing Article
             Marketing Salaries             
             Utility Slide
                Marketing Time Line
             Features versus Benefits
                CPI Calculator
                Super Bowl Ads
                Campbell's Pink Ribbon Cans
             Marketing with Non-marketing Resources
                State Farm "Now What" Website
                Marketing Segmentation Strategies
             Segmentation of the Population
             Social Class Classification
             Good to Service Continuum
             Industrial Goods
             Demand Forecasting Slides with Key Words
             Product Life Cycle

        Exam Helps
             Review Questions for Exam #1
             Review Questions for Exam #2
             Review Questions for Exam #3
             What to Bring to the Exams

        Applications  
            Class Number versus ID Number
               Application #1
              Application #2
             Application #3
            Application #4
            Application #5

        Scores
             How To Figure Your MKT 230 Grade

             Exam 1 Results Spring 2007
             Exam 2 Results Spring 2007
             Exam 3 Results Spring 2007                 
             Final Exam Results Spring 2007  
             Overall Course Scores Spring 2007

          Resources
                Salary.com