MKT 232 Marketing Research
Pictures and Rosters
Class Pictures Spring 2012
Marketing Research Teams Roster Spring 2012
Class Pictures
Fall 2011 3:35 p.m.
Marketing Research Teams Roster Fall 2011 3:35 p.m.
Class Pictures
Spring 2011 8:00 a.m.
Marketing Research Teams Roster
Spring 2011 8 a.m.
Class Pictures
Spring 2011 9:35 a.m.
Marketing Research Teams Roster Spring 2011 9:35 a.m.
Class Pictures
Fall 2010 8:00 a.m.
Marketing Research Teams Roster
Fall 2010 8 a.m.
Class Pictures
Fall 2010 9:35 a.m.
Marketing Research Teams Roster Fall 2010 9:35 a.m.
Class Pictures
Spring 2010 8:00 a.m.
Marketing Research Teams Roster
Spring 2010 8 a.m.
Class Pictures
Spring 2010 9:35 a.m.
Marketing Research Teams Roster Spring 2010 9:35 a.m.
Class Pictures
Fall 2009 8:00 a.m.
Marketing Research Teams Roster
Fall 2009 8 a.m.
Class Pictures
Fall 2009 9:35 a.m.
Marketing Research Teams Roster Fall 2009 9:35 a.m.
Syllabus
Past Marketing Research Classes
Class Supplements
Global Marketing Research Firms
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Page 186 Class notes
Supermarket Example
Extra Credit Bayesian Decision Analysis Homework
Homework Policies
Test Marketing Diagram
Rumstad Decorating Case
Example
of an Annual Report - IBM
Census Data
2010 Census Website
2010 Census Letter and Short Form
2010 Census
Interactive Short Form
Uses of the U.S. Census Data
Long Form
2000 Questionnaire
Short Form
2000 Questionnaire
Military
Form 2000 Questionnaire
Economic Censuses
Economic Censuses Table
Example of Census Data
Another Example
Survey Methods Comparison
Ways of Biasing Questions
Scales Test
PowerPoint
Sampling Plans Table
Sampling Error for Various Sample Sizes
Variance Calculations (Done in Class)
Nomagraph for Sample Size
In-Class Exercise for Cross-Tabulation
Writing Sample - Extra Credit
Resources
Information about Illinois
State University
Marketing
Research Resources
Search
Engine Page
Pantagraph
Web site
The Daily Vidette
Bloomington,
IL Info
City of Bloomington
Normal,
IL Info
City of Normal
Downtown Normal
McLean
County, IL Info
McLean
County Chamber of Commerce
Bloomington/Normal
Economic Development Council
Bloomington/Normal Article on Growth
Milner Library
Database
and Article Indexes
Ask
a Librarian
General Search Page
Find articles on many topics
Research a Company
On-line
Internet Public Library
Census Bureau Statistics and
Government Data
Census
American
FactFinder Tool
AFT Use Presentation
Other
Free Demographics
Marketing Resources
Research Project Links
An Overview of the Research Project
Research Project Schedule
Learning Journal Page
Draft Review Policy
Recent Businesses Used for Research Projects
Proposal
Proposal Detailed Outline
Example
Research Proposal Table of Contents
Annotation Example (External Data)
Competitive Comparison Table Example
Formulating Hypotheses
Methods of Data Collection Advantages/Disadvantages
Putting Page Numbers in Your Reports
Making Tabs for the Dividers in Your Reports
Grammar Suggestions
How to Set a Right Tab for the Table of Contents
Contact with Your Client
Proposal Evaluation Rubric
Proposal Tips
Revision of the Research Proposal
Questionnaire
How to Make a Booklet Questionnaire
Questionnaire Guidelines and Suggestions
Using Demographics
Questionnaire Turn-in Tips
Questionnaire Evaluation Rubric
Reproduction (Making Copies) of Your Questionnaire
Sample
Sample
Size Determination
How to Draw Your Sample (in case you forget)
Abridged List of Random Numbers
Printable Version
Census
2000 Reference Maps
Block Maps
Census
2000 Block Statistics
Census 2000 Block Statistics East Side Bloomington Only
Census 2000 Block Statistics Low - Moderate Income
Bloomington-Normal Apartments
Example of a Sample Map and Listing of Areas
for student sample
Example of a Sample Map and Listing of Areas for B/N sample
Data Collection
Data Collection Suggestions
SPSS and Coding
Data Entry
Win32pad Download Page [Download the
"setup" file]
Program File
Directions for Creating the Program File
Creating Variable and Value Labels
How to Code Open-Ended Questions
Coding Handouts
Coding Book Suggestions
Common Questions about Data Input
Coding Books
U.S. Bank
Swingers
American Family Insurance
Avantis
Analysis
Directions
for Picking Up Your Computer Output
Handling Out of Range or "Bad" Values in the Tabulation Output
Creating
a Frequencies Book
Confidence
Interval Spreadsheet
How to Do Confidence Intervals in the Spreadsheet
How to Interpret a Cross-tabulation
Final Written Report
Written Final Report
Description and Outline
Example Table of Contents
Final
Report Reminders - Please look at this before handing in final report
Final
Report Outline Suggestions
Final Report Format Suggestions
Final Report Evaluation Form
Final Report Evaluation Rubric
Oral Report
Final Report Oral Presentation Description
Final Report Oral Presentation Evaluation Form
Final Report Oral Presentation Evaluation Rubric
Examples
ISU Athletics
College of Business
Miscellaneous
Z Table Standard Normal Variable
Chi-Square Table
Exam Helps
Exam
#1 Study Questions
Exam #2 Study Questions
Final
Exam Study Questions
Final
Exam Terms Review Sheet
Final
Exam Details
Final Exam Review Session Notes
Final Exam Equations
Formula 3x5 Card for Final Exam
Regression Analysis
Scores
Exam 1 Spring 2012
Exam 2 Spring 2012
Final Exam
Spring 2012
Peer Evaluation Scores Spring 2012
Instructions for Viewing Web pages on an Apple Computer
Miscellaneous
Career in Marketing Research Brochure
Top Jobs 2006
Top Jobs 2006 Slide Show
Find Marketing Research Companies
50 Largest Research Companies - Honomichl Top 50, June 2008
Marketing Department Professional Dress Requirements
Consequences for Violation of Dress Code
Page last updated
May 15, 2012
Email comments to jecox@ilstu.edu.
