MKT 430 Advanced Marketing Management
Class Pictures Summer 2009
Class Roster - Strategy Teams Spring 2009
Class Pictures Summer 2008
Class Roster - Strategy Teams Spring 2008
Class Helps
PP Slides Other Notes
Chapter 4 Notes Opp/Threat Profile Environmental Response Strategies
Chapter 7 Notes Product and market positioning
Chapter 8
Chapter 9
Chapter 10 Service Quality
Chapter 11
Chapter 12
Chapter 13
Case Materials
Case Assignments in Marketing Mistakes & Successes
Case Directions and Suggestions
Some Additional Suggestions about Case Preparation
Case Presentation and Analysis Rubric
Summary of Key Strategy Concepts
Industry Strategy Case Description
Industry Case Presentation and Analysis Rubric
Scores
Exam 1 Summer 2009
Exam 2 Summer 2009
Exam 3 Summer 2009
Exam 4 Summer 2008
Peer Evaluations Summer 2009
Class Participation Scores Summer 2009
Final Scores Summer 2009
Miscellaneous
Sears Article in Pantagraph (6/21/08)