Seminar in Qualitative Communication Research

Com 473--BaldwinCommunicationIllinois State University

 

Qualitative Methods—The Logistics

[Lindlof & Taylor, 2002, Chapters 3 & 4]

Updated 8/25/09

 

Week 3: Objectives:  Students should be able:

Ø  to describe scientific, humanistic, and critical fields of research

Ø  to differentiate b/t several key terms in qualitative research

Ø  to articulate the link b/t methodology and ontology/epistemology

Ø  to articulate the link b/t axiology and ontology/epistemology

Ø  list and address some of the [supposed] limitations of qualitative research

 

 

REVIEW:

1.  Hey Buddy, can you Paradigm?

Scientific, Humanistic, Critical (in review)

Potter’s summary of Knowledge [from Ch. 3]

Link b/t Qualitative methods and ontology/epistemology [Baldwin’s review of Potter 4 & 5]

 

2.  Terms & Methods

Summary of terms in qualitative research (Lindlof, Ch. 1 c/f Potter’s assumptions)

 

Sources of the Interpretive Paradigm [class exercise, see attached notes/overhead]

 

 

PLANNING & GETTING IN

Tracing a study:                   

Interracial friendships             Whites on “Race”       Interracial Couples

 

DESIGN

  • What are some differences in the general structure of research process b/t QT & QL research?

QT       control                                                 QL       unruly

            Linear                                                              emergent, nonlinear

            Deductive (prove hyps)                                  deductive

            Integrity of instruments (val/rel)                     human instrument

            Find generalities                                              Each scene unique, dynamic

            Goal: “facts”                                                   Goal: insightful interpretation

 

  • What are some characteristics of the good qualitative researcher? (p. 67, L&T)
  • What are some sources of research ideas, and which of these inform your project (and how)?

 

Sources

  • THEORY
    • How does QL use theory cf QT?
    • What is “tension” regarding use of theory? (bias vs. enhance sensitivity)
    • What are “activity theories” (//grounded theory) and “poaching”?
    • How do you know if you should build theory or use theory?
  •  

Foreshadowed

Problems

 

Resonance

Tests

 

Consolidating

Activities

 

 

Research        Pass out IRB forms

Proposal                     Pass out copy of my form on marriages

 

 

 

 

GETTING IN

Human

Subjects                      Is it Ethical?   [We’ll talk about this next week!]

Protection                              

 

“Access”         Some questions about access                       

Do I let them know? (+/-)

                                                                                    Reciprocity?

                                                                                    Stance?

 

Sampling        How many, whom, how selected?

                                                                                    Overhead on sampling?

                                                                                    How do I know which?

 


COLLECTING DATA

What are the characteristics of a good researcher?

                                                            The basically good person?

 

 

THE ROLE OF THE RESEARCHER

 

Lincoln & Guba, Ch. 8: “Doing What Comes Naturally”

[Sorry! Just to break up the readings, this reading has been moved until after Labor Day! But I’m leaving the notes here]

 

Some preliminary notes:

1.         These present a series of choices. For each, you can ask how it might apply to your study, but you also must ask whether it is even appropriate, given your purposes, resources (constraints), and metatheoretical commitments.

 

2.         That is, these choices do represent a specific set of metatheoretical commitments. The degree to which you adopt them will be determined in part by your agreement to those commitments. However, regardless of whether you agree, always ask yourself, “is it useful for my project”?

 

The terms

 

Qualitative Methods                          Which do I choose? How do I know?

 

 

Tacit Knowledge                               Where does it come from?

                                                            Bracketing

                                                            What is the role of prior theory, research?

 

Emergent Design                               What does this mean?

                                                            How does it relate to our standard mode?

                                                            How does it relate to structure of 473 course?

                                                            How can you “sell” it to a committee?

                                                            From old Lindlof: 4 types of designs

                                                                        Linear

                                                                        Funnel

                                                                        Cycle

                                                                        Expanding Frame

 

Inductive Analysis                             What is the relation of theory to research?

                                                            What are typical steps

                                                                        Unitizing

                                                                        Categorizing

                                                            “Constant comparative method”

 

Grounded Theory                             When would we want grounded theory?

                                                            What is the alternative?

                                                            Which do L&G prefer and why?

                                                            patterned, open-ended, extended”

                                                            “negative case” development

                                                            Problems & critiques? Save for a few weeks!

 

Sampling (L&T pp. 122 ff; L&G8)   Representative/Stratified

Maximum variation

                                                            Snowball

                                                            Theoretical construct (e.g., Rawlins)

                                                            Typical case/extreme case

                                                            Critical case (L&G)/sensitive case

                                                            Convenience

                                                            How many? redundancy

                                                            Serial sampling (emergent design)

                                                            How would these relate to textual studies?

 

Negotiated Outcomes                        What are they?

                                                            How do I get them?

                                                            Why (and when) do I want them?

                                                            At what point in the study…?

 

Case Report                                       What is it?

                                                            Where does “thick description” occur?

                                                            What are the 3 objectives:

                                                            --thick description

                                                            --axiomatic representation

                                                            --vicarious reader experience

 

Ideographic Representation [p.s. hints of Burrell & Morgan!]

                                                            What is link of your report to Verstehen?

                                                            Will you provide subjective reality, or intersubjective?

 

Tentative Application                       What does this mean?

                                                            Why tentative?

 

Trustworthiness                                How can you know if it’s a good study? What are new standards for value (we will spend more time on these)?

 

Questions:

1) What are some of authors assumptions? (Review chapter headings)

2) To what degree do you agree or disagree with these? Defend your answer

3) What in the above do you find useful for YOUR study? (Ah—it’s Journal time!)

 

 

Staged Group Exercise

Qualitative Research Methods—COM 473

 

Stage 2: Coffeehouse experience

 

1.   Observe for a while. What is a possible topic of research you might engage in at this site?

 

2.   Frame either a hypothesis or a research question.

RQs versus Hs in Qual Research (and discussion of causal language, generalizability, reliability, etc.).

 

3.   “Case the scene.” Based on what you know about coffee houses, would this, or a different location be a better place to answer your question? Why?

  • What tools will you use? (analyzing gatekeepers, sponsors; imagining relationship, maps, visual media, documents, research diaries, quantitative resources (records, census or other data), briefing interviews

 

4.   Assume this will be the place for your research. How might you “negotiate access”? Would you need gatekeepers, sponsors, and so on? How might access issues influence how you frame your proposal to the gatekeepers to gain access?

  • Negotiating access—Gatekeepers?  How get approval? (study org, care in proposal)
  • Will permission from any others in scene be necessary?
  • Any issues that will complicate your access to a scene or make it easier?
  • Any quid pro quo? What cautions do you need to take?
  • Sponsors: Who are they? Any role in this study or in your own?

 

5.   What would your relationship with the participants of your research be? What would be their level of commitment and/or investment in your project? What “perspective” would you take in your project (and what are some other possible perspectives?)

  • What will your role vis-à-vis participants be? (more on this in ethnography)
  • How can you sell your study to participants?(social good, importance to group, desire to understand their view, part of their job)
  • Any “reciprocal agreement”? Will you give anything back to the group, the sponsors or gatekeepers? (any possible dilemmas or issues here)?
  • Cash, or no cash?
  • Extent of involvement? “boundaries” (time, space, content) of data collection—“ground rules”
  • Adopting a perspective: Why, how, issues, limits?

 

 

6.   On the back, make a map of the location. Are any aspects of physical relevance pertinent to the understanding for your project? If so, how? What other sorts of materials could you choose from in this location?

  • How actors move, gather, orient to each other
  • Surroundings, artifacts, décor: What does it say about “culture” of organization?
  • Lighting, windows, doors, hallways, floor coverings, window treatments?

Visual Media

  • Motion pictures, video, photography
  • Digital cameras
  • Documents

 

7.   Define, in more detail, your “sample.” For example, if interviews, how many (and who); if observation, how long, where? If documents… and so on.

 

  • Sites/settings, persons, activities and events
  • Strategies
    • Snowball
    • Maximum variation
    • Stratified/proportional
    • Extreme/typical case
    • Theoretical construct
    • Is “random” a possibility?
  • Limits on claims you can make with most sampling techniques

 

 

8.   How might you “negotiate outcomes” for this project? (Lincoln & Guba, Ch. 8)