From the call for papers:

Reading has long been studied in literary theory and pedagogy, in education, and in composition studies, but we have not yet interrogated the act of reading in the context of digital new media texts. Consequently, as teachers of digital literacy, multimodal writing, and web authoring, we often ask students to interact with and create digital, multimodal, and web-based texts without asking them to reflect on what it means to read such texts.